Fully Qualified for the Future

Ministry of Economics Baden-Württemberg
gut-ausgebildet
Gut-ausgebildet, the state campaign of the Baden-Württemberg Ministry of Economics, aims to get more young people interested in apprenticeships. The initiative supports young people in finding a career and promotes the benefits of in-company apprenticeships.

YAEZ represents the initiative with a content-driven, high-reach campaign which aims to raise young people’s awareness of in-company apprenticeships. Therefore, we show apprentices in our posts and address the target group at eye level. In addition to current apprentices as testimonials who give unique insights into their training, we work intensively with apprentice influencers. We acquire those influencers, give them notes, and use their content to show what apprenticeships really are like. In addition, we editorially and graphically prepare relevant facts and tips on the topic of education. We spread the mix of insights and information widely to reach as many young people as possible.

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The website forms the campaign foundation, where all further measures merge.