Digital Employer Storytelling

Every company has stories to tell: of success, changes in direction and everyday life. These stories are written by employees. YAEZ is telling them for Bosch.

We support Bosch HR in positioning the company as an attractive AloT employer and in attracting qualified employees, especially from the areas of software and engineering. In doing so, we cover the various components of online communication:

We tell the stories of employees in reports and give outstanding benefits such as job sharing and Smart Work space with the help of info pages on the Bosch.de and Bosch.com websites.
We create text, image and video content for authentic insights into the Bosch world on Bosch social media channels.
We support the central communications department in creating campaign materials that they distribute to Bosch countries worldwide.
In addition, we conduct strategic performance marketing and manage – among others – larger ad campaigns.

We stay on top of current trends and constantly optimize organic and ad content – keeping in mind the goal of communicating in a way that is appropriate for the target group and getting the critical target groups of IT and engineering professionals excited about Bosch.