BMW Group iFACTORY EXPERIENCE: Discover Automotive Production
In the premium and luxury segment, the BMW Group is a worldwide successful manufacturer of automobiles and motorcycles. With BMW, MINI and Rolls-Royce, it owns three of the most famous brands in the automotive industry. In the motorcycle industry, the company also holds a strong market position in the premium segment with “BMW Motorrad”. The BMW Group’s production network includes over 30 sites at locations all over the globe.
Three of these sites can be visited as part of the iFACTORY EXPERIENCE. At the “BMW Group Werk Leipzig”, visitors get an insight into one of the most flexible and modern automotive companies worldwide. At the “BMW Group Werk Berlin” everything is about the newest trends in the world of motorcycles, while the “BMW Group Werk in Oxford” manufactures the popular MINIS.
The BMW iFACTORY is not a physical plant but a concept, a master plan for the production of the future. Visitors are not only immersed in the production of automobiles, but also in the visions that the company is designing and driving forward for a digital and sustainable future.
YAEZ relaunched the plant tours of the BMW Group’s European plants and co-developed the BMW iFACTORY EXPERIENCE. As agency partners, we operate the new plant tours – from content design, addressing new visitors and ticketing to on-site visits.
More information can be found on the project website: www.visit-bmwgroup.com.